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Utilising Automatic Number Plate Recognition (ANPR) we can now get even smarter with our ads. Delivering specific ads to specific live audiences
What better way to advertise to a captive audience.
Motorway Service Areas OOH advertising is a perfect way to target a wide variety of attractive audiences at scale – traditionally, via a trigger campaign, or programmatically.
On the entrance to our UK service stations we apply Automatic Number Plate Recognition which can give us important audience data to allow us to deliver them specific ads like:
• Family Stage • Children • Affluence • Dog owner
We can even see when the MOT is due and if they will be getting a new car soon.
Number plate is scanned upon entry to the MSA carpark
Driver takes 90-120 sec to find a parking space
The data is processed and the targeted ad is generate
Ad is slotted into the play schedule
Ad is played during dwell time
Number plate is scanned on exit
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